ShelfVelo is a free index of the fastest-selling and fastest-growing grocery and convenience-store products in the US, ranked by sales velocity. It's based on delivery-platform convenience & grocery data and powered by Tastewise.

How is sales velocity measured?

Each product is scored by how broadly and how fast it is 'recently sold' across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers and store coverage over a multi-week window. Momentum compares the recent window to earlier weeks to flag what's rising or cooling.

Where does the data come from?

From delivery-platform convenience & grocery signals across a panel of US stores. It is a delivery-channel sample, not a national retail census — useful for spotting demand trends, not exact unit sales.

How often is it updated?

Rankings refresh as new daily store snapshots arrive, typically weekly. Every page shows its 'last updated' date and the window it covers.

Live velocity index · powered by Tastewise

See what's flying off US shelves

ShelfVelo ranks the fastest-selling and fastest-growing grocery & convenience-store products by sales velocity — based on a panel of US stores on a delivery platform. Free, updated weekly.

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#1Surging$8.75
Mountain Dew Trolli Mango Pineapple Punch Soda
Mountain Dew · 1,300+ recently sold · 3 stores
#2Surging$3.29
Fanta Ghost Face Punch Soda
Fanta · 5,200+ recently sold · 4 stores
#3Surging$4.99
Lay's BBQ Brisket Potato Chips
Lay's · 1,100+ recently sold · 4 stores
#4Surging$3.15
Little Debbie Pumpkin Spice Cake Rolls
Little Debbie · 3,400+ recently sold · 3 stores
#5Surging$7.49
Reese's Peanut Butter Mini Pumpkins Unwrapped Chocolate Candies
Reese's · 2,500+ recently sold · 3 stores
#6Surging$4.39
Reese's Halloween Milk Chocolate Peanut Butter Pumpkins King Size
Reese's · 5,100+ recently sold · 4 stores
#7Surging$3.15
Little Debbie Pumpkins Brownies
Little Debbie · 3,200+ recently sold · 3 stores
#8Surging$3.15
Little Debbie Pumpkin Delights Soft Cookies
Little Debbie · 2,800+ recently sold · 3 stores

Best-selling across the panel

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Best-selling US grocery & convenience products by sales velocity, updated September 24, 2026.
Rank	Product	Category	Velocity index (0–100)	Recently sold (items)	Stores (of panel)
1	Dr Pepper Soda PETDr Pepper	Drinks	Steady100	37,900+	14
2	Chester's Fries Flamin' Hot Flavored Corn SnacksChester's Fries	Snacks	Steady100	47,500+	13
3	Cinnamon Toast Crunch Breakfast CerealCinnamon Toast Crunch	Pantry	Steady100	10,800+	11
4	Reese's King Size Milk Chocolate Peanut Butter Candy CupsReese's	Candy	Steady100	30,100+	10
5	Fairlife Lactose Free 2% Reduced Fat Ultra-Filtered MilkFairlife	Dairy & Eggs	Steady100	6,300+	9
6	Budget Saver Assorted Flavors Twin PopsBudget Saver	Frozen	Steady100	10,600+	5
7	Glazed DonutGlazed Donut	Bakery	Falling97	20,700+	3
8	Reese's Milk Chocolate Peanut Butter Cups Candies King SizeReese's	Candy	Falling96	31,100+	10
9	Totino's Pizza Rolls Pepperoni Pizza Frozen AppetizersTotino's	Frozen	Steady96	17,900+	8
10	Gatorade Thirst Quencher Cool Blue Sports DrinkGatorade	Drinks	Steady95	38,400+	14

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

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Frequently asked questions

What is ShelfVelo?: ShelfVelo is a free index of the fastest-selling and fastest-growing grocery and convenience-store products in the US, ranked by sales velocity. It's based on delivery-platform convenience & grocery data and powered by Tastewise.
How is sales velocity measured?: Each product is scored by how broadly and how fast it is 'recently sold' across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers and store coverage over a multi-week window. Momentum compares the recent window to earlier weeks to flag what's rising or cooling.
Where does the data come from?: From delivery-platform convenience & grocery signals across a panel of US stores. It is a delivery-channel sample, not a national retail census — useful for spotting demand trends, not exact unit sales.
How often is it updated?: Rankings refresh as new daily store snapshots arrive, typically weekly. Every page shows its 'last updated' date and the window it covers.