ShelfVelo is a free index of the fastest-selling and fastest-growing grocery and convenience-store products in the US, ranked by sales velocity. It's based on delivery-platform convenience & grocery data and powered by Tastewise.

How is sales velocity measured?

Each product is scored by how broadly and how fast it is 'recently sold' across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers and store coverage over a multi-week window. Momentum compares the recent window to earlier weeks to flag what's rising or cooling.

Where does the data come from?

From delivery-platform convenience & grocery signals across a panel of US stores. It is a delivery-channel sample, not a national retail census — useful for spotting demand trends, not exact unit sales.

How often is it updated?

Rankings refresh as new daily store snapshots arrive, typically weekly. Every page shows its 'last updated' date and the window it covers.

Live velocity index · powered by Tastewise

See what's flying off US shelves

Name: ShelfVelo — US Grocery & Convenience Sales-Velocity Index
Creator: Tastewise

ShelfVelo ranks the fastest-selling and fastest-growing grocery & convenience-store products by sales velocity — based on a panel of US stores on a delivery platform. Free, updated weekly.

Explore the Top 100 Fastest-growing

Fastest-growing right now

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Rising$3.99

GHOST Rainbow Sour Strips Zero Sugar Energy Drink

Ghost · 1,400+ recently sold · 4 stores

Surging$3.00

Cheerios Protein Cookies 'N Cream Breakfast Cereal Large Size

Cheerios · 1,100+ recently sold · 3 stores

Surging$3.79

Alani Nu Purple Cotton Candy Energy Drink

Alani Nu · 5,900+ recently sold · 3 stores

Rising$3.99

Ball Park Classic Bun Size Hot Dogs Franks

Ball Park · 800+ recently sold · 3 stores

Surging$5.79

DiGiorno Stuffed Crust Frozen Pepperoni Personal Pizza

DiGiorno Stuffed · 900+ recently sold · 3 stores

Surging$1.50

Pop-Tarts Kids Frosted S'mores Breakfast Toaster Pastries

Pop-Tarts · 5,500+ recently sold · 3 stores

Surging$8.29

Large Seedless Watermelon (each)

Large Seedless · 33,300+ recently sold · 3 stores

Surging$4.79

Cheez-It Sharp White Cheddar Crunch Cheesy Baked Snacks

Cheez-It · 100+ recently sold · 3 stores

Best-selling across the panel

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#	Product	Category	Velocity	Recently sold	Stores
1	Coca-Cola SodaCoca-Cola	Drinks	Steady100	49,300+	14
2	Chester's Fries Flamin' Hot Flavored Corn SnacksChester's Fries	Snacks	Steady100	56,700+	13
3	Haagen-Dazs Strawberry Ice CreamHäagen-Dazs	Frozen	Steady100	5,700+	12
4	Reese's King Size Milk Chocolate Peanut Butter Candy CupsReese's	Candy	Steady100	44,900+	10
5	StrawberriesStrawberries	Produce	Steady100	19,600+	8
6	Fairlife Lactose Free 2% Reduced Fat Ultra-Filtered MilkFairlife	Dairy & Eggs	Steady100	6,400+	8
7	Nissin Top Ramen Chicken Noodle SoupNissin Top	Pantry	Steady100	32,700+	3
8	Glazed DonutGlazed Donut	Bakery	Surging100	27,300+	3
9	Dr Pepper Soda PETDr Pepper	Drinks	Steady97	40,200+	14
10	Gatorade Thirst Quencher Cool Blue Sports DrinkGatorade	Drinks	Steady96	57,400+	14

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Browse by category

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Pantry

5,864 products tracked

Snacks

5,215 products tracked

Drinks

4,619 products tracked

Frozen

3,258 products tracked

Dairy & Eggs

2,444 products tracked

Candy

2,346 products tracked

Bakery

1,435 products tracked

Produce

1,204 products tracked

Meat

1,009 products tracked

Prepared Foods

707 products tracked

Alcohol

602 products tracked

Wine

588 products tracked

Free weekly insights

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The fastest-rising grocery & c-store products, in your inbox every week. Free.

New & notable

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Steady$7.11

7-Eleven Ultimate Pepperoni Large Pizza

7-Eleven Ultimate · 80,100+ recently sold · 2 stores

Steady$3.39

Coke Original Cola Soda

Coca-Cola · 49,200+ recently sold · 14 stores

Steady$2.99

Haribo Twin Snakes Gummy Candy Share Size

Haribo · 10,800+ recently sold · 6 stores

Steady$3.39

Coke Zero Sugar Cherry Soda Soft Drink

Coca-Cola · 14,800+ recently sold · 8 stores

Steady$2.29

Extra Sugar Free Spearmint Flavor Long Lasting Chewing Gum Sticks Single

Extra · 5,500+ recently sold · 11 stores

Steady$2.14

Imperial Vegetable Oil Spread

Imperial Vegetable · 19,200+ recently sold · 6 stores

Frequently asked questions

What is ShelfVelo?: ShelfVelo is a free index of the fastest-selling and fastest-growing grocery and convenience-store products in the US, ranked by sales velocity. It's based on delivery-platform convenience & grocery data and powered by Tastewise.
How is sales velocity measured?: Each product is scored by how broadly and how fast it is 'recently sold' across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers and store coverage over a multi-week window. Momentum compares the recent window to earlier weeks to flag what's rising or cooling.
Where does the data come from?: From delivery-platform convenience & grocery signals across a panel of US stores. It is a delivery-channel sample, not a national retail census — useful for spotting demand trends, not exact unit sales.
How often is it updated?: Rankings refresh as new daily store snapshots arrive, typically weekly. Every page shows its 'last updated' date and the window it covers.