ShelfVelo is a free index of the fastest-selling and fastest-growing grocery and convenience-store products in the US, ranked by sales velocity. It's based on delivery-platform convenience & grocery data and powered by Tastewise.

How is sales velocity measured?

Each product is scored by how broadly and how fast it is 'recently sold' across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers and store coverage over a multi-week window. Momentum compares the recent window to earlier weeks to flag what's rising or cooling.

Where does the data come from?

From delivery-platform convenience & grocery signals across a panel of US stores. It is a delivery-channel sample, not a national retail census — useful for spotting demand trends, not exact unit sales.

How often is it updated?

Rankings refresh as new daily store snapshots arrive, typically weekly. Every page shows its 'last updated' date and the window it covers.

Live velocity index · powered by Tastewise

See what's flying off US shelves

Name: ShelfVelo — US Grocery & Convenience Sales-Velocity Index
Creator: Tastewise

ShelfVelo ranks the fastest-selling and fastest-growing grocery & convenience-store products by sales velocity — based on a panel of US stores on a delivery platform. Free, updated weekly.

Explore the Top 100 Fastest-growing

Fastest-growing right now

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Surging$3.59

Ritz Fudge Drizzled Minis Crackers

Ritz · 1,700+ recently sold · 3 stores

Rising$11.09

Simply Calcium Orange Juice

Simply · 1,900+ recently sold · 3 stores

Surging$3.69

Spice World Minced Garlic in Extra Virgin Olive Oil

Spice World · 600+ recently sold · 3 stores

Surging$4.19

Sour Strips Blue Raspberry Candy

Sour Strips · 3,800+ recently sold · 3 stores

Surging$2.59

Powerade White Grape Wave Limited Edition Sports Drink

Powerade · 600+ recently sold · 4 stores

Surging$4.90

Nabisco Ritz Drizzled Minis Fudge Crackers

Nabisco Ritz · 1,800+ recently sold · 4 stores

Surging$1.99

Gatorade G Zero Thirst Quencher Fruit Punch Sports Drink

Gatorade · 1,100+ recently sold · 3 stores

Surging$6.79

Seedless Watermelon (each)

Seedless Watermelon · 800+ recently sold · 4 stores

Best-selling across the panel

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#	Product	Category	Velocity	Recently sold	Stores
1	Dr Pepper Soda PETDr Pepper	Drinks	Steady100	41,700+	14
2	Chester's Fries Flamin' Hot Flavored Corn SnacksChester's Fries	Snacks	Steady100	47,100+	12
3	Haagen-Dazs Strawberry Ice CreamHäagen-Dazs	Frozen	Steady100	5,500+	12
4	Reese's King Size Milk Chocolate Peanut Butter Candy CupsReese's	Candy	Steady100	46,000+	10
5	Imperial Lactose Free Vegetable Oil SpreadImperial Lactose	Dairy & Eggs	Steady100	18,600+	7
6	Glazed DonutGlazed Donut	Bakery	Surging100	19,200+	3
7	Doritos Nachos Cheese Flavored Tortilla ChipsDoritos	Snacks	Steady96	29,600+	11
8	Reese's Milk Chocolate Peanut Butter Cups Candies King SizeReese's	Candy	Steady96	50,200+	10
9	Coca-Cola SodaCoca-Cola	Drinks	Steady95	50,500+	14
10	General Mills Cinnamon Toast Crunch Breakfast CerealGeneral Mills	Pantry	Steady94	13,400+	10

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Browse by category

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Pantry

5,915 products tracked

Snacks

5,283 products tracked

Drinks

4,747 products tracked

Frozen

3,287 products tracked

Dairy & Eggs

2,476 products tracked

Candy

2,368 products tracked

Bakery

1,574 products tracked

Produce

1,173 products tracked

Meat

1,064 products tracked

Prepared Foods

739 products tracked

Alcohol

646 products tracked

Wine

563 products tracked

Free weekly insights

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The fastest-rising grocery & c-store products, in your inbox every week. Free.

New & notable

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Steady$3.79

Reese's Milk Chocolate Peanut Butter Cups Candies King Size

Reese's · 50,200+ recently sold · 10 stores

Steady$8.79

Totino's Pepperoni Pizza Rolls

Totino's · 19,500+ recently sold · 6 stores

Steady$2.19

Hershey's Cookies 'n' Creme Bar

Hershey's · 12,700+ recently sold · 9 stores

Steady$4.99

Budget Saver Assorted Twin Pops

Budget Saver · 7,900+ recently sold · 5 stores

Steady$1.00

Big Gulp Pepsi Fountain Drink

Big Gulp · 57,800+ recently sold · 2 stores

Steady$1.89

Michelina's Fettuccine Alfredo with Chicken and Broccoli Meal

Michelina's Fettuccine · 9,700+ recently sold · 5 stores

Frequently asked questions

What is ShelfVelo?: ShelfVelo is a free index of the fastest-selling and fastest-growing grocery and convenience-store products in the US, ranked by sales velocity. It's based on delivery-platform convenience & grocery data and powered by Tastewise.
How is sales velocity measured?: Each product is scored by how broadly and how fast it is 'recently sold' across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers and store coverage over a multi-week window. Momentum compares the recent window to earlier weeks to flag what's rising or cooling.
Where does the data come from?: From delivery-platform convenience & grocery signals across a panel of US stores. It is a delivery-channel sample, not a national retail census — useful for spotting demand trends, not exact unit sales.
How often is it updated?: Rankings refresh as new daily store snapshots arrive, typically weekly. Every page shows its 'last updated' date and the window it covers.