What is the best-selling bakery product right now?

Glazed Donut by Glazed Donut has the highest sales velocity in bakery on ShelfVelo, at 27,300+ recently sold across 3 stores in the panel.

What is the fastest-growing bakery product?

Dave's Killer Bread Powerseed Organic Bread is the fastest-rising bakery item by momentum (surging) over the tracking window.

How is sales velocity measured?

ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Trending Bakery in 2026: What's Selling Now

Last updated July 21, 2026 · 1,435 products tracked

Best-selling bakery by velocity

#	Product	Category	Velocity	Recently sold	Stores
1	Glazed DonutGlazed Donut	Bakery	Surging100	27,300+	3
2	Nature's Own Honey Wheat Sandwich Bread LoafNature's Own	Bakery	Steady83	9,700+	7
3	Wonder Classic White Sandwich BreadWonder	Bakery	Steady83	7,500+	7
4	Nature's Own Butterbread Sandwich BreadNature's Own	Bakery	Steady75	7,900+	7
5	Ball Park White Hot Dog BunsBall Park	Bakery	Steady72	5,200+	6
6	Pillsbury Eat or Bake Chocolate Chip Cookie DoughPillsbury	Bakery	Steady71	14,800+	6
7	Wonder Classic Hot Dog BunsWonder	Bakery	Steady69	6,400+	6
8	Ball Park White Hamburger BunsBall Park	Bakery	Steady69	3,100+	6
9	Mission Soft Taco Flour TortillasMission Soft	Bakery	Steady67	2,500+	5
10	Father's Table Variety CheesecakeFather's Table	Bakery	Steady67	5,800+	4
11	Nestle Toll House Chocolate Chip Cookie DoughNestlé	Bakery	Steady66	2,300+	6
12	Sara Lee Honey Wheat Sandwich BreadSara Lee	Bakery	Steady64	3,200+	6
13	Mission Super Soft Fajita Flour TortillasMission Super	Bakery	Steady64	1,500+	6
14	Ne-Mo's Square Carrot CakeNe-Mo's Square	Bakery	Steady64	7,000+	4
15	Ne-Mo's Square Chocolate Cake with Cream Cheese IcingNe-Mo's Square	Bakery	Steady63	4,200+	4
16	Kings Hawaiian Original Sweet RollsKings Hawaiian	Bakery	Steady61	2,400+	5
17	Nature's Own 100% Whole Grain Wheat BreadNature's Own	Bakery	Steady60	1,100+	6
18	Old El Paso Stand 'n Stuff Gluten Free Taco ShellsOld El Paso	Bakery	Steady59	1,200+	6
19	Bimbo Soft White BreadBimbo Soft	Bakery	Steady59	8,300+	5
20	Nature's Own Perfectly Crafted Brioche Style Hamburger BunsNature's Own	Bakery	Steady59	1,800+	5

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Fastest-growing bakery

Surging$8.39

Dave's Killer Bread Powerseed Organic Bread

Dave's Killer · 80+ recently sold · 3 stores

Surging$1.00

Glazed Donut

Glazed Donut · 27,300+ recently sold · 3 stores

Rising$5.79

The Rustik Oven Plain Sourdough Bread

The Rustik · 1,000+ recently sold · 4 stores

Rising$5.39

Guerrero Gluten Free White Corn Tortillas

Guerrero · 200+ recently sold · 4 stores

The full Bakery report

The complete Bakery velocity report

• All 1,435 tracked bakery products, ranked
• 12-week velocity & momentum history per product
• Brand-level roll-ups and new-entrant watchlist
• CSV export for your own analysis

New & notable in bakery

Steady$11.69

Father's Table Variety Cheesecake

Father's Table · 5,800+ recently sold · 4 stores

Steady$3.99

The Cheesecake Factory Mini Vanilla Bean Cupcakes

The Cheesecake · 1,400+ recently sold · 2 stores

Steady$3.09

7-Select Blueberry Muffin

7-Select Blueberry · 1,000+ recently sold · 2 stores

Steady$1.89

7 Days Mini Chocolate Croissants

7 Days · 800+ recently sold · 2 stores

Steady$7.49

Dave's Killer Bread Plain Awesome Organic Bagels

Dave's Killer · 500+ recently sold · 3 stores

Steady$7.69

Hello Chonky Banana Pudding Stuffed Bakery Cookie

Hello Chonky · 600+ recently sold · 2 stores

Steady$5.49

Mission Carb Balance Super Soft Sundried Tomato Basil Tortilla Wraps

Mission Carb · 500+ recently sold · 2 stores

Steady$5.19

Nature's Own Perfectly Crafted Thick Sliced Multigrain Bread Loaf

Nature's Own · 300+ recently sold · 3 stores

Frequently asked questions

What is the best-selling bakery product right now?: Glazed Donut by Glazed Donut has the highest sales velocity in bakery on ShelfVelo, at 27,300+ recently sold across 3 stores in the panel.
What is the fastest-growing bakery product?: Dave's Killer Bread Powerseed Organic Bread is the fastest-rising bakery item by momentum (surging) over the tracking window.
How is sales velocity measured?: ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Looking for more? Explore the Top 100 bestsellers or all categories.