What is the best-selling bakery product right now?

Glazed Donut by Glazed Donut has the highest sales velocity in bakery on ShelfVelo, at 19,200+ recently sold across 3 stores in the panel.

What is the fastest-growing bakery product?

Glazed Donut is the fastest-rising bakery item by momentum (surging) over the tracking window.

How is sales velocity measured?

ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Trending Bakery in 2026: What's Selling Now

Last updated June 26, 2026 · 1,574 products tracked

Best-selling bakery by velocity

#	Product	Category	Velocity	Recently sold	Stores
1	Glazed DonutGlazed Donut	Bakery	Surging100	19,200+	3
2	Little Debbie Swiss Cake RollsLittle Debbie	Bakery	Steady85	9,500+	6
3	Wonder Classic White Sandwich BreadWonder	Bakery	Steady83	7,600+	7
4	Nature's Own Honey Wheat Sandwich Bread LoafNature's Own	Bakery	Steady81	9,500+	7
5	Nature's Own Butterbread Sandwich BreadNature's Own	Bakery	Steady75	7,800+	7
6	New York Bakery The Original Texas Toast Slices with Real GarlicNew York	Bakery	Steady72	6,100+	6
7	Little Debbie Glazed DonutLittle Debbie	Bakery	Steady72	3,500+	6
8	Nature's Own Sliced White Butterbread LoafNature's Own	Bakery	Steady71	6,800+	6
9	Wonder Classic Hot Dog BunsWonder	Bakery	Steady68	5,700+	6
10	Ball Park White Hot Dog BunsBall Park	Bakery	Steady68	5,200+	6
11	Ball Park White Hamburger BunsBall Park	Bakery	Steady68	3,100+	6
12	Mission Soft Taco Flour TortillasMission Soft	Bakery	Steady68	3,000+	5
13	Nestle Toll House Chocolate Chip Cookie DoughNestlé	Bakery	Steady65	2,400+	6
14	Mission Carb Balance Flour TortillasMission Carb	Bakery	Steady65	1,700+	6
15	Sara Lee Honey Wheat Sandwich BreadSara Lee	Bakery	Steady64	3,200+	6
16	Mission Super Soft Fajita Flour TortillasMission Super	Bakery	Steady64	1,400+	6
17	Old El Paso Stand 'n Stuff Gluten Free Taco ShellsOld El Paso	Bakery	Steady63	1,200+	6
18	Kings Original Hawaiian Sweet Dinner RollsKings	Bakery	Steady63	3,500+	5
19	Ne-Mo's Square Carrot CakeNe-Mo's Square	Bakery	Steady63	6,600+	4
20	Ne-Mo's Square Chocolate Cake with Cream Cheese IcingNe-Mo's Square	Bakery	Steady61	4,000+	4

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Fastest-growing bakery

Surging$1.00

Glazed Donut

Glazed Donut · 19,200+ recently sold · 3 stores

Surging$3.89

Little Debbie Strawberry Shortcake Flavored Rolls Mini Muffins

Little Debbie · 6,200+ recently sold · 3 stores

Rising$4.89

Mission Garden Spinach Herb Flour Tortilla Wraps

Mission Garden · 400+ recently sold · 3 stores

Rising$3.89

Wonder Powdered Sugar Mini Donuts

Wonder Powdered · 600+ recently sold · 3 stores

The full Bakery report

The complete Bakery velocity report

• All 1,574 tracked bakery products, ranked
• 12-week velocity & momentum history per product
• Brand-level roll-ups and new-entrant watchlist
• CSV export for your own analysis

New & notable in bakery

Steady$4.19

Hostess Classic White Bread

Hostess · 3,800+ recently sold · 4 stores

Steady$1.69

7-Select Summertime Sprinkle Donut

7-Select Summertime · 2,200+ recently sold · 2 stores

Steady$4.19

Little Debbie Strawberry Shortcake Flavored Mini Muffins

Little Debbie · 5,600+ recently sold · 2 stores

Steady$2.55

Expires Soon Thomas' Plain Bagels

Expires Soon · 500+ recently sold · 2 stores

Frequently asked questions

What is the best-selling bakery product right now?: Glazed Donut by Glazed Donut has the highest sales velocity in bakery on ShelfVelo, at 19,200+ recently sold across 3 stores in the panel.
What is the fastest-growing bakery product?: Glazed Donut is the fastest-rising bakery item by momentum (surging) over the tracking window.
How is sales velocity measured?: ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Looking for more? Explore the Top 100 bestsellers or all categories.