What is the best-selling tequila product right now?

Lunazul 80 Proof Reposado Tequila by Lunazul 80 has the highest sales velocity in tequila on ShelfVelo, at 1,000+ recently sold across 2 stores in the panel.

What is the fastest-growing tequila product?

No clear momentum leader in tequila yet.

How is sales velocity measured?

ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Trending Tequila in 2026: What's Selling Now

Updated November 9, 2026 · 164 products tracked

Best-selling tequila by velocity

Top tequila by sales velocity across the US convenience & grocery store panel, updated November 9, 2026.
Rank	Product	Category	Velocity index (0–100)	Recently sold (items)	Stores (of panel)
1	Lunazul 80 Proof Reposado TequilaLunazul 80	Tequila	Steady43	1,000+	2
2	Jose Cuervo Especial 80 Proof Silver TequilaJose Cuervo	Tequila	Steady41	900+	3
3	Espolon 80 Proof Blanco TequilaEspolon 80	Tequila	Steady31	900+	3
4	Espolon 80 Proof 100% Puro Agave Reposado TequilaEspolon 80	Tequila	Steady31	600+	3
5	Espolon 80 Proof 100% Puro Agave Blanco TequilaEspolon 80	Tequila	Steady31	300+	3
6	Jose Cuervo Especial 80 Proof Blue Agave Gold TequilaJose Cuervo	Tequila	Steady24	500+	2
7	LALO Spirits 80 Proof Blanco TequilaLALO Spirits	Tequila	Steady24	300+	2
8	Patron 80 Proof Silver TequilaPatrón	Tequila	Steady23	500+	2
9	Don Julio 80 Proof Blanco TequilaDon Julio	Tequila	Cooling23	300+	2
10	1800 80 Proof Blanco Tequila1800 80	Tequila	Steady22	300+	2
11	Casamigos 80 Proof Blanco TequilaCasamigos	Tequila	Steady20	500+	2
12	Cazadores 80 Proof Reposado TequilaCazadores 80	Tequila	Steady18	300+	2
13	Jose Cuervo Especial 80 Proof Gold TequilaJose Cuervo	Tequila	Steady18	300+	2
14	Margaritaville Silver RumMargaritaville Silver	Tequila	Steady18	100+	2
15	Margaritaville Gold TequilaMargaritaville Gold	Tequila	Steady18	100+	2
16	Lunazul 80 Proof Blanco TequilaLunazul 80	Tequila	Cooling10	90+	2
17	Milagro Silver TequilaMilagro Silver	Tequila	Steady8	80+	2
18	Margaritaville 80 Proof Gold Tequila PETMargaritaville 80	Tequila	Cooling2	60+	2

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Momentum mix in tequila

How the 164 tracked tequila products split across momentum tiers, updated November 9, 2026.
Momentum	What it means	Products	Share of category
Surging	Rising fast across the panel	0	0%
Rising	Trending up over the window	12	7%
Steady	Holding its velocity	140	85%
Cooling	Easing off over the window	12	7%
Falling	Declining across the panel	0	0%

The full Tequila report

The complete Tequila velocity report

• All 164 tracked tequila products, ranked
• 12-week velocity & momentum history per product
• Brand-level roll-ups and new-entrant watchlist
• CSV export for your own analysis

Frequently asked questions

What is the best-selling tequila product right now?: Lunazul 80 Proof Reposado Tequila by Lunazul 80 has the highest sales velocity in tequila on ShelfVelo, at 1,000+ recently sold across 2 stores in the panel.
What is the fastest-growing tequila product?: No clear momentum leader in tequila yet.
How is sales velocity measured?: ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Looking for more? Explore the Top 100 bestsellers or all categories.