Trending Tequila in 2026: What's Selling Now
Updated September 24, 2026 · 185 products tracked
Best-selling tequila by velocity
| Rank | Product | Category | Velocity index (0–100) | Recently sold (items) | Stores (of panel) |
|---|---|---|---|---|---|
| 1 |  Jose Cuervo Especial 80 Proof Silver TequilaJose Cuervo | Tequila | Steady33 | 800+ | 3 |
| 2 |  Espolon 80 Proof 100% Puro Agave Blanco TequilaEspolon 80 | Tequila | Steady30 | 300+ | 3 |
| 3 |  Espolon 80 Proof Blanco TequilaEspolon 80 | Tequila | Steady26 | 900+ | 3 |
| 4 |  Espolon 80 Proof 100% Puro Agave Reposado TequilaEspolon 80 | Tequila | Steady26 | 500+ | 3 |
| 5 |  Don Julio 80 Proof Reposado TequilaDon Julio | Tequila | Steady22 | 1,300+ | 3 |
Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.
Momentum mix in tequila
| Momentum | What it means | Products | Share of category |
|---|---|---|---|
| Surging | Rising fast across the panel | 0 | 0% |
| Rising | Trending up over the window | 20 | 11% |
| Steady | Holding its velocity | 161 | 87% |
| Cooling | Easing off over the window | 4 | 2% |
| Falling | Declining across the panel | 0 | 0% |
The full Tequila report
The complete Tequila velocity report
- • All 185 tracked tequila products, ranked
- • 12-week velocity & momentum history per product
- • Brand-level roll-ups and new-entrant watchlist
- • CSV export for your own analysis
Frequently asked questions
- What is the best-selling tequila product right now?
- Jose Cuervo Especial 80 Proof Silver Tequila by Jose Cuervo has the highest sales velocity in tequila on ShelfVelo, at 800+ recently sold across 3 stores in the panel.
- What is the fastest-growing tequila product?
- No clear momentum leader in tequila yet.
- How is sales velocity measured?
- ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.
Looking for more? Explore the Top 100 bestsellers or all categories.