Trending Rum in 2026: What's Selling Now
Last updated June 26, 2026 · 53 products tracked
Best-selling rum by velocity
| # | Product | Category | Velocity | Recently sold | Stores |
|---|---|---|---|---|---|
| 1 |  Malibu 42 Proof Original Caribbean White Rum with Coconut LiqueurMalibu 42 | Rum | Rising25 | 300+ | 2 |
| 2 |  Bacardí Gluten Free 80 Proof Superior White Rum PlasticBacardí | Rum | Steady24 | 300+ | 2 |
| 3 | Bacardí Gluten Free 80 Proof Superior White Rum PetBacardí | Rum | Steady23 | 300+ | 2 |
| 4 |  Captain Morgan Original Spiced RumCaptain Morgan | Rum | Steady19 | 300+ | 3 |
| 5 |  Bacardí Gluten Free 80 Proof Gold RumBacardí | Rum | Steady19 | 100+ | 2 |
| 6 |  Bacardí Gluten Free 80 Proof Superior White RumBacardí | Rum | Steady18 | 700+ | 2 |
| 7 |  Calypso Spiced RumCalypso Spiced | Rum | Rising15 | 90+ | 2 |
| 8 |  Calypso Silver Rum 80 ProofCalypso Silver | Rum | Cooling9 | 70+ | 2 |
| 9 |  Captain Morgan 80 Proof White RumCaptain Morgan | Rum | Steady4 | 60+ | 2 |
| 10 |  Captain Morgan Sweet Chili Lime Caribbean RumCaptain Morgan | Rum | Steady2 | 50+ | 2 |
Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.
Fastest-growing rum
Rising$12.99
Calypso Spiced Rum
Calypso Spiced · 90+ recently sold · 2 stores
Rising$24.99
Malibu 42 Proof Original Caribbean White Rum with Coconut Liqueur
Malibu 42 · 300+ recently sold · 2 stores
The full Rum report
The complete Rum velocity report
- • All 53 tracked rum products, ranked
- • 12-week velocity & momentum history per product
- • Brand-level roll-ups and new-entrant watchlist
- • CSV export for your own analysis
Frequently asked questions
- What is the best-selling rum product right now?
- Malibu 42 Proof Original Caribbean White Rum with Coconut Liqueur by Malibu 42 has the highest sales velocity in rum on ShelfVelo, at 300+ recently sold across 2 stores in the panel.
- What is the fastest-growing rum product?
- Calypso Spiced Rum is the fastest-rising rum item by momentum (rising) over the tracking window.
- How is sales velocity measured?
- ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.
Looking for more? Explore the Top 100 bestsellers or all categories.