Trending Rum in 2026: What's Selling Now
Updated September 24, 2026 · 67 products tracked
Best-selling rum by velocity
| Rank | Product | Category | Velocity index (0–100) | Recently sold (items) | Stores (of panel) |
|---|---|---|---|---|---|
| 1 |  Bacardí Gluten Free 80 Proof Superior White Rum PlasticBacardí | Rum | Steady24 | 300+ | 2 |
| 2 |  Bacardí Gluten Free 80 Proof Superior White RumBacardí | Rum | Steady21 | 800+ | 2 |
| 3 |  Bacardí Gluten Free 80 Proof Gold RumBacardí | Rum | Steady19 | 100+ | 3 |
| 4 |  Captain Morgan Original Spiced RumCaptain Morgan | Rum | Steady18 | 300+ | 2 |
| 5 |  Calypso Silver RumCalypso Silver | Rum | Rising18 | 100+ | 2 |
| 6 |  Calypso Silver Rum 80 ProofCalypso Silver | Rum | Steady12 | 80+ | 2 |
| 7 |  Calypso Spiced RumCalypso Spiced | Rum | Steady9 | 80+ | 2 |
| 8 |  Captain Morgan 80 Proof Caribbean White RumCaptain Morgan | Rum | Steady4 | 70+ | 2 |
| 9 |  Captain Morgan 80 Proof White RumCaptain Morgan | Rum | Steady4 | 60+ | 2 |
Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.
Momentum mix in rum
| Momentum | What it means | Products | Share of category |
|---|---|---|---|
| Surging | Rising fast across the panel | 0 | 0% |
| Rising | Trending up over the window | 6 | 9% |
| Steady | Holding its velocity | 57 | 85% |
| Cooling | Easing off over the window | 4 | 6% |
| Falling | Declining across the panel | 0 | 0% |
Fastest-growing rum
The full Rum report
The complete Rum velocity report
- • All 67 tracked rum products, ranked
- • 12-week velocity & momentum history per product
- • Brand-level roll-ups and new-entrant watchlist
- • CSV export for your own analysis
Frequently asked questions
- What is the best-selling rum product right now?
- Bacardí Gluten Free 80 Proof Superior White Rum Plastic by Bacardí has the highest sales velocity in rum on ShelfVelo, at 300+ recently sold across 2 stores in the panel.
- What is the fastest-growing rum product?
- Calypso Silver Rum is the fastest-rising rum item by momentum (rising) over the tracking window.
- How is sales velocity measured?
- ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.
Looking for more? Explore the Top 100 bestsellers or all categories.