What is the best-selling deli product right now?

Oscar Mayer Original Bologna Deli Lunch Meat by Oscar Mayer has the highest sales velocity in deli on ShelfVelo, at 5,300+ recently sold across 6 stores in the panel.

What is the fastest-growing deli product?

No clear momentum leader in deli yet.

How is sales velocity measured?

ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Trending Deli in 2026: What's Selling Now

Last updated July 21, 2026 · 443 products tracked

Best-selling deli by velocity

#	Product	Category	Velocity	Recently sold	Stores
1	Oscar Mayer Original Bologna Deli Lunch MeatOscar Mayer	Deli	Steady47	5,300+	6
2	Hillshire Farm Fully Cooked Sliced Oven Roasted Ultra Thin Turkey BreastHillshire Farm	Deli	Steady43	3,500+	5
3	Hillshire Farm Fully Cooked Sliced Ultra Thin Honey HamHillshire Farm	Deli	Steady41	1,400+	5
4	Armour Pepperoni SlicesArmour Pepperoni	Deli	Steady39	5,100+	3
5	Smithfield Hickory Smoked Hometown Original BaconSmithfield Hickory	Deli	Steady36	3,400+	4
6	Oscar Mayer Gluten Free Fully Cooked Turkey BaconOscar Mayer	Deli	Steady34	1,300+	5
7	Oscar Mayer Original Hardwood Smoked BaconOscar Mayer	Deli	Steady26	700+	3
8	Oscar Mayer Oven Roasted Sliced White Turkey Lunch MeatOscar Mayer	Deli	Steady23	1,700+	3
9	Prime Fresh Delicatessen Gluten Free USDA Inspected Natural Smoke Flavor Added Hard Sliced Deli Thin SalamiPrime	Deli	Steady23	700+	3
10	Oscar Mayer Original Naturally Hardwood Smoked BaconOscar Mayer	Deli	Steady23	700+	3
11	Oscar Mayer Deli Fresh Rotisserie Seasoned Chicken BreastOscar Mayer	Deli	Steady21	300+	5
12	Smithfield Hickory Smoked Thick Cut BaconSmithfield Hickory	Deli	Steady20	4,800+	4
13	Smithfield Fully Cooked Delicatessen Sandwich Style PepperoniSmithfield Fully	Deli	Steady19	400+	3
14	Hillshire Farm Fully Cooked Ultra Thin Sliced Roast BeefHillshire Farm	Deli	Steady17	300+	3
15	Prime Fresh Delicatessen by Smithfield Honey Ham with Natural JuicesPrime	Deli	Steady14	200+	4
16	Hillshire Farm Ultra Thin Sliced Pastrami Sandwich MeatHillshire Farm	Deli	Steady14	200+	3
17	Oscar Mayer Lean Oven Roasted White Turkey Sliced Deli MeatOscar Mayer	Deli	Steady12	1,900+	3
18	Oscar Mayer Naturally Wood-Smoked Hand Trimmed Thick Cut BaconOscar Mayer	Deli	Steady12	100+	3
19	Hillshire Farm Naturally Flavored Ultra Thin Sliced Roast BeefHillshire Farm	Deli	Steady8	300+	3
20	Prime Fresh Delicatessen Gluten Free Fully Cooked Sliced Deli Thin Hard SalamiPrime	Deli	Steady6	100+	3

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

The full Deli report

The complete Deli velocity report

• All 443 tracked deli products, ranked
• 12-week velocity & momentum history per product
• Brand-level roll-ups and new-entrant watchlist
• CSV export for your own analysis

New & notable in deli

Steady$4.79

Prime Fresh Delicatessen Gluten Free USDA Inspected Natural Smoke Flavor Added Hard Sliced Deli Thin Salami

Prime · 700+ recently sold · 3 stores

Steady$7.79

Oscar Mayer Original Naturally Hardwood Smoked Bacon

Oscar Mayer · 700+ recently sold · 3 stores

Steady$7.89

Hillshire Farm Fully Cooked Ultra Thin Sliced Roast Beef

Hillshire Farm · 300+ recently sold · 3 stores

Steady$5.29

Butterball USDA Inspected Cured Original Smoked Chopped Formed Turkey Bacon EZ Open

Butterball USDA · 300+ recently sold · 2 stores

Steady$4.99

Oscar Mayer Lean Oven Roasted White Turkey Sliced Deli Meat

Oscar Mayer · 1,900+ recently sold · 3 stores

Steady$7.49

Oscar Mayer Naturally Wood-Smoked Hand Trimmed Thick Cut Bacon

Oscar Mayer · 100+ recently sold · 3 stores

Steady$6.79

Smithfield Prime Fresh Gluten Free Reduced Fat Fully Cooked Natural Juices Black Forest Ham

Smithfield Prime · 200+ recently sold · 2 stores

Steady$3.99

Oscar Mayer Cotto Salami Original

Oscar Mayer · 100+ recently sold · 2 stores

Frequently asked questions

What is the best-selling deli product right now?: Oscar Mayer Original Bologna Deli Lunch Meat by Oscar Mayer has the highest sales velocity in deli on ShelfVelo, at 5,300+ recently sold across 6 stores in the panel.
What is the fastest-growing deli product?: No clear momentum leader in deli yet.
How is sales velocity measured?: ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Looking for more? Explore the Top 100 bestsellers or all categories.