Fairlife Lactose Free Ultra Filtered Whole Milk
Updated September 24, 2026
Velocity index
91/100
Recently sold
4,700+
Store coverage
7 stores
Price (median)
$5.50
4.9 (50+ ratings)
Velocity trend (recently-sold trajectory)
August 12, 2026 – September 24, 2026 · hover for the recently-sold bracket per snapshot
Show the data table (26 snapshots)
| Snapshot date | Recently sold (items) | Stores selling it |
|---|---|---|
| August 12, 2026 | 5,300+ recently sold | 2 |
| August 14, 2026 | 5,300+ recently sold | 5 |
| August 15, 2026 | 5,300+ recently sold | 5 |
| August 17, 2026 | 4,100+ recently sold | 4 |
| August 19, 2026 | 5,200+ recently sold | 2 |
| August 20, 2026 | 5,200+ recently sold | 5 |
| August 22, 2026 | 5,100+ recently sold | 5 |
| August 23, 2026 | 5,100+ recently sold | 5 |
| August 25, 2026 | 5,000+ recently sold | 3 |
| August 27, 2026 | 4,900+ recently sold | 5 |
| August 28, 2026 | 4,900+ recently sold | 6 |
| August 30, 2026 | 4,900+ recently sold | 3 |
| September 1, 2026 | 4,800+ recently sold | 5 |
| September 2, 2026 | 4,300+ recently sold | 4 |
| September 5, 2026 | 4,200+ recently sold | 4 |
| September 7, 2026 | 4,700+ recently sold | 6 |
| September 8, 2026 | 4,700+ recently sold | 6 |
| September 10, 2026 | 4,600+ recently sold | 6 |
| September 13, 2026 | 4,600+ recently sold | 6 |
| September 14, 2026 | 4,700+ recently sold | 6 |
| September 16, 2026 | 4,700+ recently sold | 6 |
| September 17, 2026 | 4,600+ recently sold | 7 |
| September 19, 2026 | 4,700+ recently sold | 7 |
| September 21, 2026 | 4,700+ recently sold | 7 |
| September 22, 2026 | 4,700+ recently sold | 7 |
| September 24, 2026 | 4,700+ recently sold | 7 |
Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.
How it compares in Dairy & Eggs
Fairlife Lactose Free 2% Reduced Fat Ultra-Filtered Milk
Fairlife · 6,300+ recently sold · 9 stores
Lactaid Lactose Free Whole Milk
Lactaid Lactose · 6,600+ recently sold · 9 stores
Fairlife Lactose Free 50% Less Sugar 2% Reduced Fat Ultra-Filtered Chocolate Milk
Fairlife · 4,400+ recently sold · 9 stores
Kraft Singles American Cheese Slices
Kraft · 12,300+ recently sold · 11 stores
Yoo-Hoo Chocolate Drink
Yoo-Hoo Chocolate · 2,600+ recently sold · 12 stores
Philadelphia Original Cream Cheese Brick
Philadelphia · 4,100+ recently sold · 10 stores
More dairy & eggs by velocity
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- 3.Imperial Vegetable Oil Spread74/100
- 4.Vital Farms Pasture-Raised Large Brown Eggs73/100
- 5.Yoplait Original Low Fat French Vanilla Yogurt Cup64/100
- 6.Almond Breeze Unsweetened Vanilla Almondmilk56/100
- 7.International Delight Frosted Sugar Cookie Creamer56/100
- 8.Oikos Triple Zero Mixed Berry Greek Yogurt37/100
See the full ranking: trending dairy & eggs · Fairlife product velocity.
Frequently asked questions
- Is Fairlife Lactose Free Ultra Filtered Whole Milk selling well?
- Fairlife Lactose Free Ultra Filtered Whole Milk has a velocity index of 91/100 in Dairy & Eggs and is currently steady. It was 4,700+ recently sold across 7 stores in the panel. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.
- Is Fairlife trending up or down?
- Over the tracking window, Fairlife Lactose Free Ultra Filtered Whole Milk is steady (holding its velocity).