How is Fairlife performing on ShelfVelo?

Fairlife's top product by velocity is Fairlife Lactose Free 2% Reduced Fat Ultra-Filtered Milk. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Fairlife: product velocity & bestsellers

16 products tracked · Updated November 9, 2026

Fairlife products by velocity

Fairlife products ranked by sales velocity across the US convenience & grocery store panel, updated November 9, 2026.
Rank	Product	Category	Velocity index (0–100)	Recently sold (items)	Stores (of panel)
1	Fairlife Lactose Free 2% Reduced Fat Ultra-Filtered MilkFairlife	Dairy & Eggs	Steady100	6,500+	8
2	Fairlife Lactose Free Ultra Filtered Whole MilkFairlife	Dairy & Eggs	Steady94	4,800+	7
3	Fairlife Lactose Free 2% Reduced Fat Chocolate Ultra Filtered MilkFairlife	Dairy & Eggs	Steady92	4,700+	9
4	Fairlife Lactose Free 50% Less Sugar 2% Reduced Fat Ultra-Filtered Chocolate MilkFairlife	Dairy & Eggs	Steady85	4,600+	9
5	Fairlife 2% Reduced Fat Chocolate Ultra-Filtered MilkFairlife	Dairy & Eggs	Steady69	4,200+	6
6	Fairlife 2% Reduced Fat Ultra-Filtered MilkFairlife	Dairy & Eggs	Steady68	3,100+	5
7	Fairlife Lactose Free Fat Free Ultra Filtered MilkFairlife	Dairy & Eggs	Steady68	3,900+	5
8	Fairlife 2% Reduced Fat Strawberry Ultra Filtered MilkFairlife	Dairy & Eggs	Steady63	2,500+	4
9	Fairlife 2% Reduced Fat Ultra-Filtered Chocolate MilkFairlife	Dairy & Eggs	Steady45	4,300+	6
10	Fairlife Core Power Strawberry Banana High Protein Milk ShakeFairlife	Drinks	Steady34	600+	7
11	Fairlife 2% Reduced Fat Ultra-Filtered Strawberry MilkFairlife	Dairy & Eggs	Steady27	2,600+	3
12	Fairlife Nutrition Plan Chocolate Nutritional ShakeFairlife	Drinks	Steady16	1,000+	1
13	Fairlife Yup! Reduced Fat Scoop O' Vanilla Ultra Filtered MilkFairlife	Dairy & Eggs	Steady9	100+	1
14	Fairlife Nutrition Plan Vanilla High Protein ShakeFairlife	Drinks	Steady8	300+	1
15	Fairlife Nutrition Plan Vanilla Protein ShakeFairlife	Drinks	Steady8	300+	1
16	Fairlife Core Power Chocolate Protein ShakeFairlife	Drinks	Steady6	100+	1

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Frequently asked questions

How is Fairlife performing on ShelfVelo?: Fairlife's top product by velocity is Fairlife Lactose Free 2% Reduced Fat Ultra-Filtered Milk. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.