How is Heineken performing on ShelfVelo?

Heineken's top product by velocity is Heineken Original Imported Premium Malt Lager. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Heineken: product velocity & bestsellers

17 products tracked · Updated September 24, 2026

Heineken products by velocity

Heineken products ranked by sales velocity across the US convenience & grocery store panel, updated September 24, 2026.
Rank	Product	Category	Velocity index (0–100)	Recently sold (items)	Stores (of panel)
1	Heineken Original Imported Premium Malt LagerHeineken	Alcohol	Steady43	1,200+	8
2	Heineken Original Imported LagerHeineken	Alcohol	Steady38	1,500+	7
3	Heineken Original LagerHeineken	Alcohol	Steady38	900+	6
4	Heineken Original Lager BeerHeineken	Alcohol	Steady30	1,500+	1
5	Heineken Lager BeerHeineken	Alcohol	Steady29	1,100+	2
6	Heineken Original Premium Malt LagerHeineken	Alcohol	Steady28	400+	3
7	Heineken LagerHeineken	Alcohol	Steady24	1,400+	1
8	Heineken Original Premium Malt Lager SlimHeineken	Beer	Steady18	100+	3
9	Heineken 0.0 Non-Alcoholic Premium BeerHeineken	Drinks	Steady15	900+	4
10	Heineken Nectarine Juniper Non-Alcoholic BeerHeineken	Beer	Steady12	100+	1
11	Heineken 0.0 Non-Alcoholic Ultimate BeerHeineken	Beer	Steady12	100+	1
12	Heineken Cold-Pressed Lime Non-Alcoholic BeerHeineken	Beer	Steady11	100+	1
13	Heineken Alcohol Free LagerHeineken	Drinks	Cooling9	300+	1
14	Heineken 0.0 Ultimate Non-Alcoholic BeerHeineken	Beer	Steady5	70+	1
15	Heineken Light Lager Mini KegHeineken	Beer	Steady4	60+	1
16	Heineken Original Premium LagerHeineken	Alcohol	Steady2	60+	1
17	Heineken 0.0 Non-Alcoholic LagerHeineken	Non-Alcoholic	Steady1	60+	1

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Frequently asked questions

How is Heineken performing on ShelfVelo?: Heineken's top product by velocity is Heineken Original Imported Premium Malt Lager. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.