What is the best-selling produce product right now?

Strawberries by Strawberries has the highest sales velocity in produce on ShelfVelo, at 18,600+ recently sold across 4 stores in the panel.

What is the fastest-growing produce product?

Yellow Squash (each) is the fastest-rising produce item by momentum (rising) over the tracking window.

How is sales velocity measured?

ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Trending Produce in 2026: What's Selling Now

Updated June 23, 2026 · 713 products tracked

Best-selling produce by velocity

Top produce by sales velocity across the US convenience & grocery store panel, updated June 23, 2026.
Rank	Product	Category	Velocity index (0–100)	Recently sold (items)	Stores (of panel)
1	StrawberriesStrawberries	Produce	Steady100	18,600+	4
2	Banana (each)Banana	Produce	Steady93	73,200+	6
3	LemonLemon	Produce	Cooling78	11,900+	3
4	Lime (each)Lime	Produce	Steady76	7,100+	6
5	Green Bell Pepper (each)Green Bell	Produce	Cooling63	6,300+	4
6	BlackberriesBlackberries	Produce	Steady63	5,700+	3
7	Jalapeno Pepper (each)Jalapeno Pepper	Produce	Steady56	5,400+	4
8	Russet Potato (each)Russet Potato	Produce	Steady53	2,900+	3
9	Cucumber (each)Cucumber	Produce	Cooling52	7,300+	4
10	Broccoli Crown (each)Broccoli Crown	Produce	Steady50	19,700+	4
11	Russet PotatoesRusset Potatoes	Produce	Steady50	12,900+	4
12	BlueberriesBlueberries	Produce	Cooling50	6,200+	4
13	Mango (each)Mango	Produce	Steady45	4,200+	3
14	Kiwi (each)Kiwi	Produce	Steady42	2,500+	3
15	Seedless English Cucumber (each)Seedless English	Produce	Steady40	1,700+	3
16	Green Cabbage (each)Green Cabbage	Produce	Steady40	1,500+	3
17	Shallot (each)Shallot	Produce	Steady37	2,200+	3
18	Organic StrawberriesOrganic Strawberries	Produce	Steady35	2,500+	3
19	Red Onion (each)Red Onion	Produce	Steady30	4,700+	3
20	Yellow Squash (each)Yellow Squash	Produce	Rising16	2,200+	3

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Momentum mix in produce

How the 713 tracked produce products split across momentum tiers, updated June 23, 2026.
Momentum	What it means	Products	Share of category
Surging	Rising fast across the panel	0	0%
Rising	Trending up over the window	33	5%
Steady	Holding its velocity	629	88%
Cooling	Easing off over the window	50	7%
Falling	Declining across the panel	1	0%

Fastest-growing produce

#1Rising$1.45
Yellow Squash (each)
Yellow Squash · 2,200+ recently sold · 3 stores

The full Produce report

The complete Produce velocity report

• All 713 tracked produce products, ranked
• 12-week velocity & momentum history per product
• Brand-level roll-ups and new-entrant watchlist
• CSV export for your own analysis

New & notable in produce

Frequently asked questions

What is the best-selling produce product right now?: Strawberries by Strawberries has the highest sales velocity in produce on ShelfVelo, at 18,600+ recently sold across 4 stores in the panel.
What is the fastest-growing produce product?: Yellow Squash (each) is the fastest-rising produce item by momentum (rising) over the tracking window.
How is sales velocity measured?: ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Looking for more? Explore the Top 100 bestsellers or all categories.