How is Smirnoff performing on ShelfVelo?

Smirnoff: product velocity & bestsellers

36 products tracked · Updated November 9, 2026

Smirnoff products ranked by sales velocity across the US convenience & grocery store panel, updated November 9, 2026.
Rank	Product	Category	Velocity index (0–100)	Recently sold (items)	Stores (of panel)
1	Smirnoff Ice OriginalSmirnoff	Alcohol	Steady53	500+	5
2	Smirnoff 80 Proof No. 21 Red Vodka PETSmirnoff	Vodka	Steady48	1,300+	2
3	Smirnoff Vodka 80 Proof No. 21 Award Winning VodkaSmirnoff	Vodka	Steady42	1,300+	2
4	Smirnoff Ice Smash Red White and BerrySmirnoff	Hard Seltzer	Cooling31	500+	2
5	Smirnoff Vodka 80 Proof No. 21 VodkaSmirnoff	Vodka	Steady29	400+	2
6	Smirnoff Vodka 80 Proof No. 21 Red Vodka PETSmirnoff	Vodka	Steady25	400+	2
7	Smirnoff Vodka No. 21 80 Proof Red Vodka PETSmirnoff	Vodka	Steady22	300+	2
8	Smirnoff Ice ScrewdriverSmirnoff	Alcohol	Steady21	200+	2
9	Smirnoff Vodka Gluten-Free Raspberry Infused VodkaSmirnoff	Vodka	Steady19	100+	2
10	Smirnoff Ice Smash ScrewdriverSmirnoff	Alcohol	Cooling19	500+	1
11	Smirnoff Ice Party Pack VarietySmirnoff	Hard Seltzer	Steady15	200+	1
12	Smirnoff Ice Zero Sugar VarietySmirnoff	Hard Seltzer	Steady12	100+	1
13	Smirnoff Icy Island VarietySmirnoff	Hard Seltzer	Steady12	100+	1
14	Smirnoff Ice Green AppleSmirnoff	Hard Seltzer	Steady12	100+	1
15	Smirnoff Vodka No. 21 80 Proof Red VodkaSmirnoff	Vodka	Steady12	100+	1
16	Smirnoff Ice Sunny Days VarietySmirnoff	Hard Seltzer	Steady12	100+	1
17	Smirnoff Vodka Gluten Free Kissed Caramel VodkaSmirnoff	Vodka	Rising12	100+	1
18	Smirnoff Ice Pink Lemonade ShortiesSmirnoff	Alcohol	Steady12	100+	1
19	Smirnoff Ice GrapeSmirnoff	Hard Seltzer	Steady12	100+	1
20	Smirnoff Vodka Gluten Free Vanilla Vodka GlassSmirnoff	Vodka	Steady10	100+	1

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

How is Smirnoff performing on ShelfVelo?: Smirnoff's top product by velocity is Smirnoff Ice Original. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.