ShelfVelopowered by Tastewise

Trending Candy in 2026: What's Selling Now

Updated July 21, 2026 · 2,346 products tracked

Best-selling candy by velocity

Top candy by sales velocity across the US convenience & grocery store panel, updated July 21, 2026.
RankProductCategoryVelocity index (0–100)Recently sold (items)Stores (of panel)
1Reese's King Size Milk Chocolate Peanut Butter Candy CupsReese's King Size Milk Chocolate Peanut Butter Candy CupsReese'sCandy
Steady
44,900+10
2Reese's Milk Chocolate Peanut Butter Cups Candies King SizeReese's Milk Chocolate Peanut Butter Cups Candies King SizeReese'sCandy
Steady
10,200+10
3Trolli Sour Brite Crawlers Gummi CandyTrolli Sour Brite Crawlers Gummi CandyTrolliCandy
Steady
21,000+3
4Snickers Original Super Bowl Milk Chocolate Candy Bar Share SizeSnickers Original Super Bowl Milk Chocolate Candy Bar Share SizeSnickersCandy
Steady
15,200+12
5AirHeads Assorted Candy BarsAirHeads Assorted Candy BarsAirHeads AssortedCandy
Steady
15,800+5
6Twix Caramel Milk Chocolate Cookie Candy Bars Share SizeTwix Caramel Milk Chocolate Cookie Candy Bars Share SizeTwixCandy
Steady
18,400+11
7Kit Kat Milk Chocolate Wafer Candy Bar King SizeKit Kat Milk Chocolate Wafer Candy Bar King SizeKit KatCandy
Steady
26,700+11
8TWIX Caramel Milk Chocolate Cookie Candy Bars Full SizeTWIX Caramel Milk Chocolate Cookie Candy Bars Full SizeTwixCandy
Steady
9,900+9
9Hershey's Milk Chocolate Candy BarHershey's Milk Chocolate Candy BarHershey'sCandy
Steady
28,700+11
10Life Savers Wild Berries Gummy CandiesLife Savers Wild Berries Gummy CandiesLifesaversCandy
Steady
6,100+11
11Skittles Wild Berry Chewy Candy Full SizeSkittles Wild Berry Chewy Candy Full SizeSkittlesCandy
Steady
5,200+9
12Haribo Twin Snakes Gummy Candy Share SizeHaribo Twin Snakes Gummy Candy Share SizeHariboCandy
Steady
10,800+6
13Reese's Big Cup Milk Chocolate Peanut Butter Cups King SizeReese's Big Cup Milk Chocolate Peanut Butter Cups King SizeReese'sCandy
Steady
9,800+11
14Hershey's Cookies 'n' Creme BarHershey's Cookies 'n' Creme BarHershey'sCandy
Steady
11,700+9
15Nerds Rainbow Gummy Clusters CandyNerds Rainbow Gummy Clusters CandyNerds RainbowCandy
Steady
7,700+12
16Extra Sugar Free Spearmint Flavor Long Lasting Chewing Gum Sticks SingleExtra Sugar Free Spearmint Flavor Long Lasting Chewing Gum Sticks SingleExtraCandy
Steady
5,500+11
17Kinder Bueno Milk Chocolate and Hazelnut Cream Wafer BarsKinder Bueno Milk Chocolate and Hazelnut Cream Wafer BarsKinder BuenoCandy
Steady
9,100+11
18Hershey's Whole Almond Milk Chocolate Candy Bar King SizeHershey's Whole Almond Milk Chocolate Candy Bar King SizeHershey'sCandy
Steady
13,000+8
19AirHeads Xtremes Rainbow Berry Chewy CandyAirHeads Xtremes Rainbow Berry Chewy CandyAirHeads XtremesCandy
Steady
15,800+4
20Life Savers 5 Flavors Gummies CandyLife Savers 5 Flavors Gummies CandyLifesaversCandy
Steady
6,200+12

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Momentum mix in candy

How the 2,346 tracked candy products split across momentum tiers, updated July 21, 2026.
MomentumWhat it meansProductsShare of category
SurgingRising fast across the panel10%
RisingTrending up over the window1476%
SteadyHolding its velocity1,96984%
CoolingEasing off over the window22510%
FallingDeclining across the panel40%

Fastest-growing candy

  1. Mentos Pure Fresh Sugar-Free Fresh Mint Gum
    #1Surging$4.79

    Mentos Pure Fresh Sugar-Free Fresh Mint Gum

    Mentos · 400+ recently sold · 3 stores

  2. Mentos Sugar Free Sweet Mint Gums Pure White
    #2Rising$5.99

    Mentos Sugar Free Sweet Mint Gums Pure White

    Mentos · 80+ recently sold · 3 stores

  3. Mentos Strawberry Chewy Mints
    #3Rising$1.15

    Mentos Strawberry Chewy Mints

    Mentos Strawberry · 1,500+ recently sold · 4 stores

  4. Lindt Lindor Milk Chocolate Truffle Bars
    #4Rising$2.49

    Lindt Lindor Milk Chocolate Truffle Bars

    Lindt Lindor · 600+ recently sold · 3 stores

  5. Trolli Sour Brite Crawlers Gummi Worms Value Size
    #5Rising$10.69

    Trolli Sour Brite Crawlers Gummi Worms Value Size

    Trolli · 1,000+ recently sold · 3 stores

  6. Trolli Sweet Peachie O's Gummi Candy
    #6Rising$4.39

    Trolli Sweet Peachie O's Gummi Candy

    Trolli · 6,400+ recently sold · 5 stores

The full Candy report

The complete Candy velocity report

  • • All 2,346 tracked candy products, ranked
  • • 12-week velocity & momentum history per product
  • • Brand-level roll-ups and new-entrant watchlist
  • • CSV export for your own analysis

New & notable in candy

  1. Haribo Twin Snakes Gummy Candy Share Size
    #1Steady$2.99

    Haribo Twin Snakes Gummy Candy Share Size

    Haribo · 10,800+ recently sold · 6 stores

  2. Extra Sugar Free Spearmint Flavor Long Lasting Chewing Gum Sticks Single
    #2Steady$2.29

    Extra Sugar Free Spearmint Flavor Long Lasting Chewing Gum Sticks Single

    Extra · 5,500+ recently sold · 11 stores

  3. AirHeads Xtremes Rainbow Berry Chewy Candy
    #3Steady$1.99

    AirHeads Xtremes Rainbow Berry Chewy Candy

    AirHeads Xtremes · 15,800+ recently sold · 4 stores

  4. Life Savers Sour Gummies Candy
    #4Steady$3.99

    Life Savers Sour Gummies Candy

    Lifesavers · 1,800+ recently sold · 7 stores

  5. AirHeads Xtremes Bites Rainbow Berry Chewy Candy
    #5Steady$1.50

    AirHeads Xtremes Bites Rainbow Berry Chewy Candy

    AirHeads Xtremes · 10,600+ recently sold · 3 stores

  6. Mentos Soft Chewy Candy Fruit Roll
    #6Steady$2.24

    Mentos Soft Chewy Candy Fruit Roll

    Mentos Soft · 3,500+ recently sold · 9 stores

  7. Snickers Almond Milk Chocolate Candy Bar Full Size
    #7Steady$1.65

    Snickers Almond Milk Chocolate Candy Bar Full Size

    Snickers · 1,500+ recently sold · 7 stores

  8. DeMet's Turtles Original Pecan Chocolate Bar
    #8Steady$2.89

    DeMet's Turtles Original Pecan Chocolate Bar

    DeMet's Turtles · 3,200+ recently sold · 6 stores

Frequently asked questions

What is the best-selling candy product right now?
Reese's King Size Milk Chocolate Peanut Butter Candy Cups by Reese's has the highest sales velocity in candy on ShelfVelo, at 44,900+ recently sold across 10 stores in the panel.
What is the fastest-growing candy product?
Mentos Pure Fresh Sugar-Free Fresh Mint Gum is the fastest-rising candy item by momentum (surging) over the tracking window.
How is sales velocity measured?
ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Looking for more? Explore the Top 100 bestsellers or all categories.