How is Betty Crocker performing on ShelfVelo?

Betty Crocker's top product by velocity is Betty Crocker Chocolate Chip Cookie Mix. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Betty Crocker: product velocity & bestsellers

109 products tracked · Updated September 24, 2026

Betty Crocker products by velocity

Betty Crocker products ranked by sales velocity across the US convenience & grocery store panel, updated September 24, 2026.
Rank	Product	Category	Velocity index (0–100)	Recently sold (items)	Stores (of panel)
1	Betty Crocker Chocolate Chip Cookie MixBetty Crocker	Pantry	Steady63	2,900+	6
2	Betty Crocker Favorites Fudge Brownie MixBetty Crocker	Pantry	Steady59	1,100+	5
3	Betty Crocker Brownie Mix FudgeBetty Crocker	Pantry	Steady58	4,900+	3
4	Betty Crocker Delights Triple Chunk Supreme Brownie MixBetty Crocker	Pantry	Steady55	1,400+	4
5	Betty Crocker Super Moist White Cake MixBetty Crocker	Pantry	Steady51	2,400+	4
6	Betty Crocker Super Moist Devil's Food Cake MixBetty Crocker	Pantry	Steady51	1,700+	3
7	Betty Crocker Gluten Free Rich and Creamy Milk Chocolate FrostingBetty Crocker	Pantry	Steady48	3,000+	6
8	Betty Crocker Delights Super Moist Strawberry Cake MixBetty Crocker	Pantry	Steady47	2,300+	3
9	Betty Crocker Super Moist Favorites Yellow Cake MixBetty Crocker	Pantry	Steady45	3,000+	6
10	Betty Crocker Gluten Free Rich and Creamy Chocolate FrostingBetty Crocker	Pantry	Steady44	1,500+	3
11	Betty Crocker Rich and Creamy Milk Chocolate FrostingBetty Crocker	Pantry	Cooling43	2,900+	6
12	Betty Crocker Gluten Free Rich and Creamy Cream Cheese FrostingBetty Crocker	Pantry	Steady40	2,300+	5
13	Betty Crocker Rich and Creamy Cream Cheese FrostingBetty Crocker	Pantry	Steady39	2,600+	4
14	Betty Crocker Gluten Free Rich and Creamy Vanilla FrostingBetty Crocker	Pantry	Steady37	1,500+	5
15	Betty Crocker Scooby-Doo! Gluten Free Fruit Flavored SnacksBetty Crocker	Snacks	Steady36	3,700+	3
16	Betty Crocker Delights Super Moist Triple Chocolate Fudge Cake MixBetty Crocker	Pantry	Steady35	600+	3
17	Betty Crocker Sugar Cookie MixBetty Crocker	Pantry	Steady35	1,000+	3
18	Betty Crocker Delights Super Moist Red Velvet Cake MixBetty Crocker	Pantry	Steady35	1,400+	2
19	Betty Crocker Gluten Free Whipped Butter Cream FrostingBetty Crocker	Pantry	Steady35	1,400+	4
20	Betty Crocker Whipped Strawberry Mist FrostingBetty Crocker	Pantry	Cooling30	800+	2

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Frequently asked questions

How is Betty Crocker performing on ShelfVelo?: Betty Crocker's top product by velocity is Betty Crocker Chocolate Chip Cookie Mix. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.