How is Betty Crocker performing on ShelfVelo?

Betty Crocker: product velocity & bestsellers

86 products tracked · Updated November 9, 2026

Betty Crocker products by velocity

Betty Crocker products ranked by sales velocity across the US convenience & grocery store panel, updated November 9, 2026.
Rank	Product	Category	Velocity index (0–100)	Recently sold (items)	Stores (of panel)
1	Betty Crocker Brownie Mix FudgeBetty Crocker	Pantry	Steady53	5,200+	3
2	Betty Crocker Favorites Fudge Brownie MixBetty Crocker	Pantry	Steady47	1,200+	5
3	Betty Crocker Chocolate Chip Cookie MixBetty Crocker	Pantry	Steady45	2,700+	6
4	Betty Crocker Super Moist Devil's Food Cake MixBetty Crocker	Pantry	Steady44	1,500+	3
5	Betty Crocker Gluten Free Rich and Creamy Chocolate FrostingBetty Crocker	Pantry	Steady43	1,700+	3
6	Betty Crocker Delights Super Moist Strawberry Cake MixBetty Crocker	Pantry	Steady43	2,400+	3
7	Betty Crocker Delights Supreme Triple Chunk Brownie MixBetty Crocker	Pantry	Steady43	1,400+	3
8	Betty Crocker Gluten Free Rich and Creamy Vanilla FrostingBetty Crocker	Pantry	Steady41	1,800+	6
9	Betty Crocker Gluten Free Rich and Creamy Cream Cheese FrostingBetty Crocker	Pantry	Steady41	2,500+	5
10	Betty Crocker Super Moist Yellow Cake MixBetty Crocker	Pantry	Steady41	3,100+	5
11	Betty Crocker Delights Super Moist Triple Chocolate Fudge Cake MixBetty Crocker	Pantry	Steady38	900+	3
12	Betty Crocker Gluten Free Rich and Creamy Milk Chocolate FrostingBetty Crocker	Pantry	Steady37	2,600+	5
13	Betty Crocker Scooby-Doo! Gluten Free Fruit Flavored SnacksBetty Crocker	Snacks	Steady36	3,300+	3
14	Betty Crocker Gluten Free Whipped Butter Cream FrostingBetty Crocker	Pantry	Steady34	1,700+	3
15	Betty Crocker Sugar Cookie MixBetty Crocker	Pantry	Steady34	1,100+	2
16	Betty Crocker Delights Triple Chunk Supreme Brownie MixBetty Crocker	Pantry	Steady32	1,700+	3
17	Betty Crocker Fudge Brownie MixBetty Crocker	Pantry	Cooling31	600+	5
18	Betty Crocker Whipped Strawberry Mist FrostingBetty Crocker	Pantry	Steady30	900+	2
19	Betty Crocker Super Moist White Cake MixBetty Crocker	Pantry	Steady28	2,800+	3
20	Betty Crocker Favorites Milk Chocolate Brownie MixBetty Crocker	Pantry	Steady26	400+	3

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Frequently asked questions

How is Betty Crocker performing on ShelfVelo?: Betty Crocker's top product by velocity is Betty Crocker Brownie Mix Fudge. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.